Inserting Falsh animations and pictures into the website takes up a lot of space, and because of the limitation of the Internet speed, it is particularly slow to open on the mobile terminal. For mobile users, the consumption of data is beyond doubt, so if the mobile station is built for the pursuit of beauty Effect, and adding a lot of Flash and pictures is very unfriendly to users, and spider crawling is also hindered. 9. Content construction strategy of mobile website Users who use mobile devices to connect to the Internet pay more attention to the timeliness and interactivity of content. Popular information such as news, events, events, etc., are the focus of mobile users’ attention. This means that mobile site construction requires companies to think from the user’s standpoint, and work hard on how to attract users’ attention and the content of the site needs to be connected Current hotspots are updated in real time, and there needs to be a certain emotional value related to users in order to continue to get users' attention.